Copy — the previous register read as marketing/AI boilerplate to a board
audience. Removed the tells and rewrote in institutional MSA:
- Drop staccato fragment headlines and their trailing periods
  ("ثلاثة محاور. لا أكثر." -> "نطاق المرحلة الأولى: ثلاثة محاور")
- Drop rhetorical punchlines ("الاحتكاك يقتل الاشتراك."،
  "ليست صورًا تخيلية."، "من ينسى، لا يدفع.") for descriptive prose
- Drop the «مصنع البيانات» metaphor and the pitch-deck eyebrow "لماذا الآن"
- Rewrite all 8 prototype screen annotations from slogans to labels
  ("البوابة تعرف من يدخل" -> "الدخول بكود QR")
- Reduce rhetorical em-dashes; keep structural ones only

Schedule — project is 4-6 weeks, not 12. Timeline recompressed from six
milestones over 12 weeks to five over 6, with the 4-week case stated as
conditional on data and accounts landing in week 1. Updated hero stat,
scope lede, price card, plan heading and footer badge to match.

Design — elegant crest watermark:
- Oversized club crest bleeding off the inline-start edge of the hero,
  gold-tinted, offset so it does not double with the hero logo
- Alternating-side crest ghosts on problem/scope/flow/price sections
- Crest in the price card and footer, plus a gold hairline on the footer
- Uses background-image + filter, not mask-image: masks give a cleaner
  silhouette but do not paint in headless Chrome, so this variant is the
  one that can actually be verified before shipping
- Logical properties throughout (inset-inline, margin-inline) so the
  watermark mirrors correctly in RTL
- Added a prefers-reduced-motion guard for the scroll reveal
Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>