# Product

## Register

brand

## Users

Egyptian sports club administrators, board of trustees members, pool/facility managers, and sports academy directors. They are decision-makers aged 35-60, Arabic-speaking, evaluating ERP solutions for their clubs. They visit this site from desktop during board meetings or from mobile when forwarded a link by a colleague. They need to understand quickly that this system handles their exact operational pain points — not generic business problems.

## Product Purpose

El-Captain is a comprehensive ERP system built exclusively for Egyptian sports clubs and facilities. It manages the complete member lifecycle (registration, interviews, activation, transfers, divorce/death/waiver separations), sports activities (academies, training groups, pool management, facility scheduling, player cards), financial operations (accounting, treasury, payments, installments, fines, subscriptions), HR, inventory, procurement, and mobile apps for players, coaches, and parents.

The website exists to convert club decision-makers into buyers by demonstrating that El-Captain is purpose-built for their exact operational reality — not adapted from generic software.

## Brand Personality

Commanding. Exclusive. Purpose-built.

Like a private operations center for elite sports facility management. The tone is confident and direct — this system doesn't try to sell itself; it demonstrates mastery over the domain.

## Anti-references

- Generic SaaS landing pages (hero-metric templates, gradient cards, "trusted by 10,000+" badges, generic stock photos)
- Colorful/playful Arabic websites (bright colors, rounded cartoon UI, casual tone)
- Cheap WordPress themes (slider carousels, icon grids, contact popups, template layouts)
- Competitor club management software sites (typically dated, feature-list-heavy, no visual identity)
- Any site where you can't tell what industry it serves from the hero alone

## Design Principles

1. **Domain mastery over feature listing** — Show understanding of the specific operational pain points of Egyptian sports clubs, don't just list features. A visitor should feel "they understand my exact problems."

2. **Product as proof** — Let the real UI screenshots do the heavy lifting. The system's interface is the strongest argument; the website frames it, doesn't compete with it.

3. **Emotional progression** — Build through recognition ("built for us"), then capability ("controls everything"), then urgency ("we're behind without it"). Each page section advances this arc.

4. **Institutional weight** — This is enterprise software for organizations managing thousands of members and millions in revenue. The site must feel like it belongs to an entity of that scale.

5. **Arabic-native, not translated** — The site should feel like it was conceived in Arabic, not translated from English. Typography, reading flow, and content structure should be native RTL.

## Accessibility & Inclusion

- WCAG 2.1 AA minimum
- Dark theme requires careful contrast management (light text on dark must hit 4.5:1)
- Reduced motion alternatives for all animations
- Arabic text must be readable at all sizes (no thin weights below 16px)
- Touch targets minimum 44px for mobile
